What Is Gum Disease?

Whites Dental Waterloo

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Example Icon 172 Blackfriars Rd, London SE1 8ER

Whites Dental Marble Arch (W2)

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Example Icon 52B Kendal St, St George's Fields, London W2 2BP


Key Takeaway

Gum disease (also called periodontal disease) is an infection of the gums and supporting tissues around your teeth, caused primarily by plaque and tartar build up. It starts as gingivitis, which is reversible with good hygiene and professional cleaning. If left untreated, it progresses into periodontitis, a more serious condition that can lead to tooth loss.

At Whites Dental, our expert periodontists in London offer advanced treatments to stop gum disease, restore gum health and help you maintain a healthy smile for life.


Understanding Gum Disease

Gum disease is one of the most common oral health problems worldwide—affecting up to half of UK adults to some degree. It begins when plaque, a sticky film of bacteria, forms on the teeth. If plaque isn’t removed by daily brushing and flossing, it hardens into tartar (calculus), which irritates the gums and causes inflammation.

In its earliest stage, gum disease appears as gingivitis—red, swollen gums that may bleed during brushing. Without periodontal treatment, it can progress into periodontitis, where the infection spreads deeper, damaging the bone and tissues supporting your teeth.

💡 The good news? Gum disease is preventable and treatable, especially when diagnosed early by a periodontist or dentist.


The Two Stages Of Gum Disease

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Gingivitis – The Early Stage

Gingivitis is the mildest form of gum disease, marked by redness, swelling, and bleeding gums. It’s caused by plaque buildup along the gumline and is often painless, which means many people don’t realise they have it.

The key advantage of gingivitis is that it’s reversible. With improved oral hygiene, professional cleaning, and regular check-ups, the gums can fully recover.

💡 Tip: If your gums bleed while brushing, it’s a warning sign—not something to ignore.

Periodontitis – The Advanced Stage

If gingivitis isn’t treated, it can progress to periodontitis. This advanced stage involves inflammation that extends below the gumline, damaging the bone and ligaments that support your teeth.

Common signs include:

  • Receding gums
  • Persistent bad breath
  • Loose or shifting teeth
  • Pain while chewing

Without intervention, periodontitis can eventually cause tooth loss. At this stage, gum disease treatment requires the expertise of a specialist periodontist to manage and stabilise the condition. At Whites Dental, our periodontists provide advanced periodontal therapies to restore gum health and protect your natural teeth.


What Causes Gum Disease?

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The primary cause of gum disease is plaque buildup, but several risk factors can increase your chances of developing it.

1. Smoking And Tobacco Use

Smoking weakens the immune system and reduces blood flow to the gums, making it harder to fight infections and heal after treatment.

2. Poor Oral Hygiene

Irregular brushing or flossing allows plaque to harden into tartar, which can only be removed professionally.

3. Genetics

Some people are genetically more prone to gum inflammation, even with excellent oral care.

4. Medical Conditions And Medications

Conditions like diabetes, hormonal changes, and certain medications can affect gum health and saliva production, increasing susceptibility to infection.

5. Stress And Poor Nutrition

Chronic stress weakens immunity, while diets lacking in vitamins (especially vitamin C) impair gum tissue repair.


How Gum Disease Develops – Step By Step

  1. Plaque forms – Bacteria combine with food particles and saliva on your teeth.
  2. Gums become inflamed – Toxins from plaque irritate the gums, leading to gingivitis.
  3. Tartar forms – If plaque isn’t removed, it hardens and worsens inflammation.
  4. Bone loss occurs – The infection spreads below the gums, damaging bone and ligaments.
  5. Teeth loosen – As bone loss progresses, teeth shift or fall out.

💡 Understanding this process shows why early diagnosis and professional care are critical in preventing permanent damage.


Signs And Symptoms Of Gum Disease

Knowing what to look for can help you spot gum disease before it worsens.

Early signs (Gingivitis):

  • Gums that bleed when brushing or flossing
  • Red, swollen, or tender gums
  • Persistent bad breath

Advanced signs (Periodontitis):

  • Receding gums exposing more of the tooth
  • Loose or shifting teeth
  • Changes in bite or gaps between teeth
  • Pus or discharge from gums

💡 If you notice these symptoms, book an appointment with a periodontist immediately for assessment and tailored gum treatment.


How Is Gum Disease Treated?

Treatment depends on the stage and severity of your condition. At Whites Dental, our gum disease specialists offer a full range of non-surgical and surgical treatments designed to restore and maintain healthy gums.

1. Professional Cleaning (Scale And Polish)

The first line of defence for mild gum disease is a professional clean. Your hygienist removes plaque and tartar from teeth and gumlines, helping gums heal naturally.

2. Deep Cleaning (Scaling And Root Planing)

For moderate gum disease, deep cleaning targets bacteria beneath the gumline. Root surfaces are smoothed to help gums reattach.

3. Antibiotic Therapy

Antibiotics may be used to control infection, especially in areas that are difficult to reach.

4. Surgical Treatment (For Advanced Periodontitis)

For severe cases, surgical intervention may be needed to remove infected tissue, regenerate lost bone, or reshape gums.
Common procedures include:

  • Flap surgery – to clean deep pockets
  • Bone grafts – to restore lost bone
  • Gum grafts – to cover exposed roots

The Role Of A Periodontist

A periodontist is a dental specialist focused on the prevention, diagnosis and treatment of gum disease and related conditions. At Whites Dental, our London periodontists provide:

  • Comprehensive gum assessments
  • Deep cleaning and advanced surgical treatments
  • Personalised aftercare and maintenance plans

Our expertise ensures long-term stability, helping you preserve your natural teeth for life.

📍 Visit our clinics:

Whites Dental – Waterloo (SE1) | 172 Blackfriars Rd, London SE1 8ER | 020 8616 0590

Whites Dental – Marble Arch (W2) | 52B Kendal St, St George’s Fields, London W2 2BP | 020 3576 2325


Cost Of Gum Disease Treatment In London

The cost of gum disease treatment varies depending on severity and treatment type:

Treatment TypeApproximate Cost (London)
Hygiene appointment£85 – £130
Deep cleaning (per quadrant)£150 – £250
Full-mouth deep cleaning£600 – £700
Periodontal surgeryFrom £500 per area
Maintenance visit£90 – £150

At Whites Dental, we offer transparent pricing and flexible finance plans, making specialist periodontal treatment accessible to everyone.


NHS Vs Private Gum Treatment

The NHS provides basic gum care under Band 2 dental treatment, which includes cleaning and hygiene advice. However, it doesn’t typically cover specialist periodontal treatments for advanced gum disease.

Private periodontal treatment at Whites Dental offers:

  • Faster access to specialists.
  • Advanced technology and techniques
  • Personalised, longer appointments
  • Custom aftercare to prevent relapse

👉 Learn more about our specialist periodontal services for gum disease treatment.


Can Gum Disease Be Reversed?

Yes—if caught early.
Gingivitis can be fully reversed through improved oral hygiene and professional cleaning.

No—if it’s advanced.
Once gum disease progresses to periodontitis, it becomes a chronic condition. It can’t be cured completely, but it can be controlled and stabilised with specialist care.

At Whites Dental, our goal is to help you achieve long-term gum health through a personalised treatment and maintenance plan.


Preventing Gum Disease

Good prevention starts with daily habits. Follow these essential tips to keep your gums healthy:

  • Brush twice daily for two minutes
  • Floss or use interdental brushes
  • Visit your hygienist every 3–6 months.
  • Avoid smoking and limit alcohol
  • Eat a balanced diet rich in vitamin C.
  • Drink plenty of water to maintain saliva flow.

💡 Prevention is the simplest, most cost-effective way to maintain a healthy smile.


Frequently Asked Questions

Q: Can gum disease go away on its own?
A: No. While mild gingivitis may improve with better hygiene, professional cleaning is essential for full recovery.

Q: Is gum disease painful?
A: Not always. Many people experience no pain until the disease is advanced.

Q: How long does treatment take?
A: Gingivitis can improve within weeks, while periodontitis requires ongoing treatment and maintenance.

Q: Can I see a periodontist without a referral?
A: Yes! You can book directly with a periodontist at Whites Dental without needing a referral.


Periodontal Treatment At Whites Dental London

At Whites Dental, we combine technology, expertise, and compassion to deliver the best periodontal care in London.

Whites Dental Waterloo (SE1)
📍 172 Blackfriars Rd, London SE1 8ER
📞 020 8616 0590

Whites Dental – Marble Arch (W2)
📍 52B Kendal St, St George’s Fields, London W2 2BP
📞 020 3576 2325

Whether you need early intervention for gingivitis or advanced treatment for periodontitis, our team will design a plan tailored to your needs.


Final Thoughts: Don’t Wait To Treat Gum Disease

Gum disease is one of the most common—but preventable—dental issues. With early action, proper hygiene, and expert care from a periodontist, you can protect your teeth and gums for life.

At Whites Dental, we’re proud to provide leading periodontal treatment in London, helping patients in Waterloo (SE1) and Marble Arch (W2) restore confidence in their smiles.

Book your periodontal consultation today and take the first step towards healthier gums and a brighter future.


Related Articles

Whites Dental
Privacy Overview

Whites Dental (“we”, “us” or “our”) are committed to protecting and respecting your privacy.

The practice respects your privacy and is committed to protecting your personal data. This Privacy Policy sets out how we will do this, taking into account data protection laws as well as our professional guidelines and requirements.

The data controller is Whites Dental; the Information Governance Lead is Deepa Chopra.

This Privacy Policy is available on the practice website at www.whitesdental.co.uk/privacy-policy, by email if you contact [email protected] or by calling the practice on 0204 527 3210.

This policy (together with our Cookies Policy) sets out the basis on which any personal data we collect, or that you provide to us, will be processed by us. It does not include data where the identity has been removed (i.e. anonymous data).

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you by, for example, recommending the most relevant treatment and ensuring your safety by taking your medical history.

The categories of data we process

  • Contact data (such as name, address, email address, telephone number) for the purposes of corresponding with you, for example, regarding your appointments and treatment.
  • Contact data (such as name, address, email address, telephone number) for the purposes of direct mail/email/text/marketing.
  • Special category data concerning health (including health records, medical history, medication, your doctor’s name and address, warning cards or bracelets, alcohol and drug use) for the purposes of the delivery of safe health care.
  • Treatment data (such as photos, moulds, X-rays, clinical findings) for the purposes of providing you with the best treatment.
  • Financial data (such as credit card details, bank account information, credit history, employment status) for the purposes of processing your payment for treatment(s).
  • Usage data (such as information about how you use our website, products and services) for the purposes of improving the way we provide our treatment and services.

The ways we collect information about you

We may collect and process the following data about you in operating the website and performing any of our services and treatment(s):

Direct
  • Information you give us (including information you give to our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists who are contracted to work for us). You may give us information about you by filling in forms on our website www.whitesdental.co.uk or by corresponding with us by phone, email, in person or otherwise.
  • Personal data is obtained when a patient joins the practice, when a patient is referred to the practice and when a patient subscribes to an email list.
Automatic
  • Information we automatically collect about you. With regard to each of your visits to our website we may automatically collect the following information:
  • Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plugin types and versions, operating system and platform; and
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers), and methods used to browse away from the page and any phone number used to call our customer service number.
From third parties
  • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists are third parties working for us as contractors, however, they are contractually bound to us with regard to obligations of confidentiality in the same way as our employees and by professional obligations of confidentiality.
  • You may have been referred to us for treatment from Invisalign and we will therefore receive contact data, special category data concerning health, treatment data and/or financial data from them.
  • Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide.
  • We are also working closely with third parties (including, for example, business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
  • We use third-party analytics services (such as Google Analytics) to evaluate your use of the website, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to our website and internet usage. These third parties use cookies and other technologies to help analyse and provide us with data.

How we share data with third parties

We may share your Contact data, special category of data relating to health, Financial data, Treatment data and/or Usage data with selected third parties including:

  • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists.
  • Private health insurance companies (at your request if you are using private health insurance).
  • Credit reference agencies.
  • Equipment providers and laboratories such as Align Tech, Nimrodental, and Ashford Orthodontics.
  • Professional compliance organisations such as BDA.
  • Data storage and transfer platforms such as Microsoft Sharepoint and Dropbox.
  • Our payment platform Natwest.
  • Our practice management and CRM software providers Pearl.
  • Our live chat provider Quriobot.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others such as Facebook.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site such as Google.

This is a list of the main third parties with whom we share your personal data. If you would like a full list of third parties who process your data, and their contact details, please contact us using the details set out above.

We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential.

If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain your consent before the referral is made and the personal data is shared.

The website may include links to third party websites, plugins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Data transferred outside the EU

  • Personal data is stored in the EU whether in digital or hard copy format.
  • Personal data is stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield.

Lawful basis for processing personal data

The lawful bases for processing personal data (including providing your personal data to third parties) are:

  • Consent of the data subject for data relating to treatment, care, our services, processing payment, credit checks, marketing and reviews, improving our services and improving our website (including using data analytics). This will also apply to the storage of personal data for these purposes.
  • Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract such as the provision of the services by us.
  • Processing is necessary to comply with a legal obligation such as financial, tax and contractual laws.

For consent relating to children and people who may not have mental capacity to give consent, please contact us using the details above for a copy of our Safeguarding and Mental Capacity policies.

The reason for processing special category data such as patients’ health data is:

  • The processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional; and
  • Data is processed by or under the responsibility of a professional subject to the obligation of professional secrecy under Union or Member State law or rules established by national competent bodies or by another person also subject to an obligation of secrecy under Union or Member State law or rules established by national competent bodies.

Purposes for processing personal data

We (and the third parties listed above) process your personal data for the following purposes:

  • To provide you with our services.
  • To discuss relevant treatments.
  • To provide a safe working environment for staff, contractors and patients.
  • To check your employment and financial status for payment plans.
  • To process payments.
  • To keep you informed of our latest offers, other services we provide and general marketing activities.
  • To obtain reviews and feedback on your experience of our services.
  • To store our data.

If you would like more information about how your data is processed please contact us by using the details set out above.

Data retention

The retention period for special category data in patient records is a minimum of 10 years and may be longer for complex records in order to meet our legal requirements. The retention periods for other personal data is two years after it was last processed.

You will receive marketing emails until you unsubscribe, either by contacting us or by clicking on the unsubscribe link at the bottom of the email. For details of other retention periods please contact us using the details set out above.

Your personal data rights

You have the following personal data rights:

  • The right to be informed.
  • The right of access to your personal data, which enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • The right to rectification of your personal data that you consider to be inaccurate. This enables you to have any incomplete or inaccurate data we hold about you corrected.
  • The right to erasure. This enables you to ask us to delete or remove your personal data (however clinical records must be retained for a certain time period).
  • The right to restrict processing. This gives you the option to ask us to suspend the processing of your personal data e.g. if you want us to establish the data’s accuracy or you do not want us to erase it.
  • The right to data portability. If you request us to do so, we will provide to you, or a third party of your choice, your personal data in a commonly used, machine-readable format.
  • The right to object. This enables you to object to the processing of your personal data if you feel it impacts on your fundamental rights and freedoms, however, in some cases, we may have compelling legitimate grounds to process your information which can override your right to object.
  • The right to request confirmation as to whether or not your personal data is being processed.
  • The right to not have a decision made about you based solely on automated processing.

You have the right to withdraw consent at any time. If you request us to do so, we will no longer process your data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we will not be able to provide you with the services. You have the right to obtain a free copy of your patient records within one month of submitting a request.

If you are not a patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month of submitting a request, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.

We have carried out a Privacy Impact Assessment and if you would like a copy please contact us using the details set out above.

If you wish to exercise any of the rights set out above, in the first instance, please contact us using the details set out above.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Further details of these rights can be obtained on the Information Commissioner’s website.

Data security

We have put in place appropriate security measures to prevent your personal data from being lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Comments, suggestions and complaints

Please contact the practice for a comment, suggestion or a complaint about your data processing at [email protected], or 0204 527 3210 or by writing to or visiting the practice. We take complaints very seriously.

If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113, you can also find other contact options here. The ICO can investigate your claim and take action against anyone who’s misused personal data. You can also visit their website for information on how to make a data protection complaint.

Marketing by us

We offer individuals real choice and control. Our consent procedures put individuals in charge to build customer trust and engagement.

Our consent for marketing requires a positive opt-in, we don’t use pre-ticked boxes or any other method of default consent. We make it easy for people to withdraw consent, tell you how to and keep contemporaneous evidence of consent. Consent to marketing is never a precondition of a service.

You will receive marketing communications from us if you have requested information from us or if you have signed up via our contact form on the website and, in each case, you have not opted out of receiving that marketing.

Marketing by third parties

We do not share your data with third parties for marketing purposes.

Opting out

Where you opt-out of receiving these marketing messages, this means that you may not receive messages relating to your appointments or treatment so please let us know by using the details set out above if you would like to continue to receive messages about your appointments and treatment.