Cosmetic Dentist London - Dr Deepa our cosmetic dentist at our clinic in London Waterloo and Marble Arch - mobile

Cosmetic Dentist London

Smile makeovers and cosmetic dentistry in Central London, from £220 with 0% finance. Free consultations at Waterloo & Marble Arch.

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Award Winning Cosmetic
Dentist In London
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2500+ Cosmetic Cases
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Cosmetic Dentistry
from £995

Cosmetic Dentist In Central London

Whites Dental Waterloo

Example Icon 0208 616 0590

Example Icon 172 Blackfriars Rd, London SE1 8ER

Whites Dental Marble Arch (W2)

Example Icon 0203 576 2325

Example Icon 52B Kendal St, St George's Fields, London W2 2BP

Your Trusted Cosmetic Dentists in London

Expert care in Waterloo & Marble Arch, offering subtle enhancements or full smile transformations.

Cosmetic dentistry focuses on improving the appearance, balance, and confidence of your smile. At our Central London clinics, we offer the full range of treatments – from quick fixes like teeth whitening and bonding, to complete smile makeovers with veneers, crowns, and Invisalign. Whether you’re looking for a subtle refresh or a full transformation, our team will guide you to the right cosmetic treatment with natural, lasting results.

Why Choose Cosmetic Dentistry?

From subtle touch-ups to full smile makeovers, our cosmetic dentistry is tailored to you.

Best cosmetic dentist in London- Dr Edina with a patient at our clinic

A confident smile has a huge impact on how you look and feel. Cosmetic dentistry is about more than just appearances – it’s about restoring balance, symmetry, and function so your teeth look natural and feel comfortable. From fixing small chips to transforming your entire smile, the right treatment can boost self-esteem, improve oral health, and make everyday things like eating, speaking, and laughing effortless.

  • Transform your smile: Correct chips, gaps, crowding, or discolouration.
  • Specialist expertise: Our London dentists focus on aesthetics, not just health.
  • Natural results: Every treatment is designed to look authentic and long-lasting.
  • Convenient care: Two Central London clinics with flexible appointments.

If you are unsure of whether you need to see a cosmetic dentist – here are 5 signs you might need cosmetic dentistry. At Whites, our cosmetic dentists in London are some of the most experienced in the industry. We offer cosmetic treatments across our two cosmetic clinics in Central London. See what our patient’s say about their cosmetic treatment and overall experience with us. Book a free consultation to see how we can help improve your smile.

Our Cosmetic Dentistry Treatments

Explore the full range of cosmetic treatments available at our Central London clinics.

Composite Bonding

Cosmetic Dentist London - What Is Composite Bonding

Composite bonding in London is one of the simplest and most effective ways to enhance your smile. Using a tooth-coloured resin, our dentists can repair chips, close small gaps, and reshape uneven edges – often in just a single visit. It’s affordable, minimally invasive, and delivers instant results.

Porcelain Veneers

Cosmetic dentist London - porcelain veneers

Porcelain veneers are thin, handcrafted shells that cover the front of your teeth to create a flawless smile. They’re highly durable, stain-resistant, and can completely transform the colour, shape, and alignment of your teeth. Veneers are ideal for patients seeking long-lasting, dramatic results.

Invisalign Aligners

Cosmetic Dentist in London - Invisalign braces

Invisalign uses a series of clear, removable aligners to gently move your teeth into position. Almost invisible when worn, they fit seamlessly into daily life and can be removed for eating and brushing. Invisalign is especially popular with adults and professionals who want a discreet way to straighten their teeth.

Teeth Whitening

Cosmetic dentist London - teeth whitening

Professional teeth whitening in London is the safest and fastest way to lift stains and brighten your smile. We offer in-chair treatments like Zoom and Enlighten for instant results, as well as take-home kits for gradual whitening at your own pace. A whiter smile can make you look fresher and more youthful.

Composite Veneers

Dental Veneers London - Composite Veneers

Composite veneers in London offer a cost-effective alternative to porcelain, using layers of resin to enhance your teeth with less preparation. They can improve colour, shape, and symmetry while preserving more of your natural enamel. Composite veneers are a versatile option for subtle or full smile makeovers.

Lumineer Veneers

Porcelain veneers - lumineers

Lumineers are an ultra-thin type of veneer that require little to no drilling or enamel removal. Designed to be placed directly over your natural teeth, they deliver a bright, natural-looking result with minimal intervention. They’re a popular choice for patients who want a reversible, gentle treatment.

Dental Crowns

Dental crown placement on tooth illustration, showcasing Emergency Dentist Marble Arch W2’s restoration services

Cosmetic crowns restore both the appearance and strength of damaged or heavily filled teeth. Custom-made to match the colour and shape of your natural smile, crowns provide lasting protection while blending in seamlessly. They’re ideal for teeth that need both cosmetic improvement and structural support.

Smile Makeovers

Orthodontist in London Waterloo | Whites Dental

A smile makeover combines several cosmetic treatments – such as bonding, veneers, whitening, and aligners – into one personalised plan. Tailored to your goals, it can address multiple issues at once for a complete transformation. Our dentists use digital smile design to plan every detail, ensuring natural and lasting results.

Six Month Smiles

Three Best Types Of Invisible Braces in London | Whites Dental

Six Month Smiles is a cosmetic brace system designed for adults who want fast results. Using clear brackets and tooth-coloured wires, it focuses on straightening the teeth that show when you smile, rather than correcting your full bite. Most cases finish in around 6 months, making it a popular choice for weddings, big events, or anyone looking for a quicker confidence boost. While not suitable for every case, it’s an affordable and discreet option for cosmetic improvements.

White Fillings

White Fillings | Whites Dental

White (composite) fillings are a modern alternative to traditional silver amalgam. They repair cavities or worn teeth while blending seamlessly with your natural smile. Strong, durable, and virtually invisible, white fillings restore function without compromising appearance – making them a cosmetic as well as restorative option.

Old Dental Work

Mobile is 40 too old for braces in london | Whites Dental

Outdated crowns, veneers, or fillings can dull your smile. Replacing them with modern, natural-looking materials creates a seamless finish – blending perfectly with the rest of your teeth for a transformation that doesn’t look “done.”

Composite bonding, porcelain veneers in London and Invisalign in London are our most popular cosmetic dentistry treatments. Patient’s simply love them for smile transformations in London.

Transform Your Smile With Cosmetic Dentistry At Whites Dental

Award winning cosmetic dentist in Central London

Dr Elliot

Dr Elliot – cosmetic dentist

Dr Deepak

Dr Deepak – cosmetic dentist
  • One of the top cosmetic dentists in London
  • Full smile makeover expert – Composite Bonding, Cosmetic Veneers and Crowns
  • Multi-award winning cosmetic dentist
    – Dental Industry Awards – Winner
    – The Dentistry Awards – Finalist
    – Private Dentistry Awards – Highly Commended
  • Kings College London graduate

What Can a Smile Makeover Fix?

Bespoke smile makeovers that tackle the concerns holding back your confidence.

Chipped or Worn Teeth

Veneers Cost In London - fixing worn out or chipped teeth

Daily wear, grinding, or accidental knocks can leave teeth uneven or prematurely aged. Composite bonding or porcelain veneers rebuild lost structure, restoring smooth edges and a fresher, more youthful look.

Uneven or Misshapen Teeth

Porcelain veneers can fix unevenly shaped teeth

Not all teeth are naturally symmetrical – some may be longer, shorter, or irregularly shaped. With careful bonding or custom veneers, we can reshape teeth to bring balance, harmony, and proportion back to your smile.

Gaps Between Teeth

Dental Braces London - gaps in teeth can be fixed with dental braces

Spaces between teeth can affect both appearance and bite. Depending on the case, bonding can close small gaps in a single visit, veneers can create a uniform smile line, or Invisalign aligners can gradually move teeth together for a permanent fix.

Crooked or Overlapping Teeth

Porcelain veneers can fix crooked and misaligned teeth

Mild misalignments don’t always require full orthodontics. Cosmetic aligners like Invisalign can discreetly straighten teeth, while veneers can mask the appearance of crowding to deliver instant symmetry.

Stained or Discoloured Teeth

Do braces make your teeth yellow | Orthodontist in London Waterloo | Whites Dental

From coffee stains to long-term discolouration, cosmetic dentistry offers solutions that last. Professional whitening safely lifts shades for a brighter look, while veneers or bonding cover deeper or resistant stains where whitening alone isn’t enough.

At Whites, we have some of the most experienced cosmetic dentists London. Dr Shayan and Dr Romina are both very experienced dentists. They work across both our London dental clinics in Waterloo & Marble Arch. See here to meet our cosmetic dentist Dr Shayan and his approach to smile design. If you are looking to discuss any cosmetic dentistry treatments, feel free to reach out to us to book a consultation with them.

Compare Cosmetic Dentistry Options

See how popular cosmetic treatments differ in speed, durability, and cost.

Composite Bonding

Visibility: Blends seamlessly with natural teeth

Treatment Speed: 1 appointment (30–90 mins per tooth)

Best For: Chips, gaps, uneven edges, minor reshaping

Durability: 3–7 years with good care

From Price: £220 per tooth

Porcelain Veneers

Visibility: Flawless, natural look with custom porcelain shells

Treatment Speed: 2–4 weeks (usually 2 appointments)

Best For: Smile makeovers, discolouration, uneven or worn teeth

Durability: 10–15 years+ with proper care

From Price: £800 per tooth

Teeth Whitening

Visibility: Brightens teeth by several shades

Treatment Speed: 1–2 sessions (or 2 weeks with home kits)

Best For: Staining from coffee, wine, smoking, or ageing

Durability: 12–24 months (can be topped up easily)

From Price: £235

Invisalign Aligners

Visibility: Virtually invisible clear aligners

Treatment Speed: 6–18 months

Best For: Crooked, crowded, or gappy teeth without braces

Durability: Permanent results (with retainers)

From Price: £1,695

Not sure which treatment is right for your smile? Book a free consultation to compare your options with our cosmetic dentists.

Before & After Smile Transformations

From subtle bonding to full veneer smile makeovers, our team has completed 2,200+ successful cosmetic cases. Our cosmetic cases range from subtle whitening and bonding to full veneer smile makeovers. Below you’ll see a few examples of how our team has helped patients achieve brighter, more balanced smiles with natural-looking results.

Real patient case studies

Our cosmetic practitioners have transformed over 2,200 smiles. Our smile transformations are truly life changing. Not every dentist can produce natural looking smile outcomes that last. It is important therefore that you get it right, with a highly skilled and experienced cosmetic dentist to transform your smile. So if you are looking for veneers or composite bonding or teeth alignment, you will be in good hands with us. Visit our gallery page for patient case studies.

What to expect from your smile makeover

Your smile makeover will be performed by our experienced aesthetic practitioners at one of our two clinics in London. Depending on what cosmetic treatment you are having, the procedure may be completed in one day or over 2-4 weeks. During the procedure, you will be given an anaesthetic and the dentist will then complete the procedure, transforming your smile. We will give you after care tips to help your new smile last years and years. Braces treatment can take longer. Straighten teeth discreetly with clear braces.

Patient Reviews & Success Stories

Londoners have given us 600+ Google five star reviews

Cosmetic Dentistry Costs & 0% Finance Options

Transparent pricing with no hidden fees

Cosmetic dentistry doesn’t need to be out of reach. We keep our pricing transparent, with no hidden extras – and flexible finance to make treatments affordable.

Smile Consultation

FREE

Cosmetic Bonding

from £220

Porcelain Veneers

from £800

Invisalign

from £1,695

Whitening

from £235

Interest Free Finance

We don’t expect you to pay everything upfront – our flexible monthly payment options make cosmetic dentistry more affordable.

  • 0% finance available on treatments over £1,000
  • Low deposit options to help you get started quickly
  • Instant decisions – most applications approved within minutes
  • Our team will guide you through every option so you can choose the plan that best fits your budget

Insurance & Affordability

Standard dental insurance rarely covers cosmetic treatments, but in some cases (for example, a crown to restore a broken tooth) partial coverage may apply. Our team can advise on what’s typically included and help you find the most affordable route to your smile goals.

01 Example Icon Apply at the Practice

We will send a link to your phone for the required amount.

02 Example Icon Choose How to Pay

Choose how many months to pay the treatment amount over.

03 Example Icon 0% Finance

The credit application is really short, with a decision given in a few minutes.

How Long Do Cosmetic Treatments Take?

Cosmetic dentistry isn’t always a long process – many treatments deliver instant results, while others take just a few weeks.

At your consultation, we’ll give you a clear timeline for your chosen treatment so you know exactly what to expect – whether you want a same-day confidence boost or a full smile transformation.

Am I Suitable for Cosmetic Dentistry?

Most patients are good candidates for cosmetic treatments, but suitability depends on your goals and oral health.

  • You’re unhappy with the appearance of your teeth – chips, stains, gaps or uneven shapes
  • Your teeth and gums are generally healthy (any underlying issues will be addressed first)
  • You want long-lasting improvements, not just a temporary fix
  • You’re looking for discreet, minimally invasive options to boost confidence

At your consultation, our London dentists will check your oral health and discuss the best options for your smile goals.

Your Cosmetic Dentistry Journey

Send us pictures of your teeth for a free cosmetic dentist consultation in London

Send Us Photos Of Your Teeth

Send us a few clear photos of your smile and tell us what concerns you. It’s the quickest way to get early feedback from our cosmetic dentists.

Our cosmetic dentist in London will assess your pictures and provide you a cost for cosmetic dentistry treatment

Free Video Consultation

Within 24 hours, we’ll book you in for a complimentary video consultation. One of our cosmetic dentists will talk through your goals, outline suitable treatments, and provide indicative costs.

We will book you for a free consultation with our cosmetic dentist at one of our London clinics in London Waterloo SE1 and London Marble Arch W2

Appointment At Our London Clinics

When you’re ready, book into our Waterloo or Marble Arch clinic. We’ll take any scans or impressions needed and confirm your personalised treatment plan – so you can start your smile transformation with confidence.

FAQs About Cosmetic Dentistry

What is a cosmetic dentist?

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What treatments are included in cosmetic dentistry?

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Is cosmetic dentistry safe?

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Does cosmetic dentistry hurt?

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How long do results last?

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Is cosmetic dentistry permanent?

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Is cosmetic dentistry covered by insurance?

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What’s the most popular cosmetic treatment in London?

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Do you offer finance?

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How do I choose the right cosmetic treatment?

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Can treatments be combined in one plan?

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What’s the difference between cosmetic and restorative dentistry?

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Cosmetic Denstists In London - Modern, Central Locations

Whites Dental Waterloo

Whites Dental London Waterloo | Whites Dental

📍 172 Blackfriars Rd, London SE1 8ER

Our Waterloo clinic is minutes from Southwark Station, making it ideal for patients in South Bank, Borough, Clapham, London Bridge, Brixton, Dulwich, Elephant & Castle, Vauxhall, Blackfriars, Putney, Southwark, and Lambeth.

🚇 Just 2 mins from Southwark Station.

Dentists in Waterloo

Whites Dental Marble Arch (W2)

Whites Dental London Marble Arch | Whites Dental

📍 52B Kendal St, St George’s Fields, London W2 2BP

Perfectly located behind Edgware Road and Hyde Park, our Marble Arch clinic is within easy reach of Marylebone, Paddington, Kensington, Notting Hill, Westminster, Mayfair, Fulham, Holborn, Soho, Pimlico, and Victoria.

🚇 Walkable from Marble Arch, Edgware Road & Paddington stations.

Dentists in Marble Arch


Book Your Free Consultation

Trusted cosmetic dentists in London, offering in-clinic and online consultations.

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    Whites Dental
    Privacy Overview

    Whites Dental (“we”, “us” or “our”) are committed to protecting and respecting your privacy.

    The practice respects your privacy and is committed to protecting your personal data. This Privacy Policy sets out how we will do this, taking into account data protection laws as well as our professional guidelines and requirements.

    The data controller is Whites Dental; the Information Governance Lead is Deepa Chopra.

    This Privacy Policy is available on the practice website at www.whitesdental.co.uk/privacy-policy, by email if you contact [email protected] or by calling the practice on 0204 527 3210.

    This policy (together with our Cookies Policy) sets out the basis on which any personal data we collect, or that you provide to us, will be processed by us. It does not include data where the identity has been removed (i.e. anonymous data).

    Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

    You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you by, for example, recommending the most relevant treatment and ensuring your safety by taking your medical history.

    The categories of data we process

    • Contact data (such as name, address, email address, telephone number) for the purposes of corresponding with you, for example, regarding your appointments and treatment.
    • Contact data (such as name, address, email address, telephone number) for the purposes of direct mail/email/text/marketing.
    • Special category data concerning health (including health records, medical history, medication, your doctor’s name and address, warning cards or bracelets, alcohol and drug use) for the purposes of the delivery of safe health care.
    • Treatment data (such as photos, moulds, X-rays, clinical findings) for the purposes of providing you with the best treatment.
    • Financial data (such as credit card details, bank account information, credit history, employment status) for the purposes of processing your payment for treatment(s).
    • Usage data (such as information about how you use our website, products and services) for the purposes of improving the way we provide our treatment and services.

    The ways we collect information about you

    We may collect and process the following data about you in operating the website and performing any of our services and treatment(s):

    Direct
    • Information you give us (including information you give to our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists who are contracted to work for us). You may give us information about you by filling in forms on our website www.whitesdental.co.uk or by corresponding with us by phone, email, in person or otherwise.
    • Personal data is obtained when a patient joins the practice, when a patient is referred to the practice and when a patient subscribes to an email list.
    Automatic
    • Information we automatically collect about you. With regard to each of your visits to our website we may automatically collect the following information:
    • Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plugin types and versions, operating system and platform; and
    • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers), and methods used to browse away from the page and any phone number used to call our customer service number.
    From third parties
    • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists are third parties working for us as contractors, however, they are contractually bound to us with regard to obligations of confidentiality in the same way as our employees and by professional obligations of confidentiality.
    • You may have been referred to us for treatment from Invisalign and we will therefore receive contact data, special category data concerning health, treatment data and/or financial data from them.
    • Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide.
    • We are also working closely with third parties (including, for example, business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
    • We use third-party analytics services (such as Google Analytics) to evaluate your use of the website, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to our website and internet usage. These third parties use cookies and other technologies to help analyse and provide us with data.

    How we share data with third parties

    We may share your Contact data, special category of data relating to health, Financial data, Treatment data and/or Usage data with selected third parties including:

    • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists.
    • Private health insurance companies (at your request if you are using private health insurance).
    • Credit reference agencies.
    • Equipment providers and laboratories such as Align Tech, Nimrodental, and Ashford Orthodontics.
    • Professional compliance organisations such as BDA.
    • Data storage and transfer platforms such as Microsoft Sharepoint and Dropbox.
    • Our payment platform Natwest.
    • Our practice management and CRM software providers Pearl.
    • Our live chat provider Quriobot.
    • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others such as Facebook.
    • Analytics and search engine providers that assist us in the improvement and optimisation of our site such as Google.

    This is a list of the main third parties with whom we share your personal data. If you would like a full list of third parties who process your data, and their contact details, please contact us using the details set out above.

    We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential.

    If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain your consent before the referral is made and the personal data is shared.

    The website may include links to third party websites, plugins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

    Data transferred outside the EU

    • Personal data is stored in the EU whether in digital or hard copy format.
    • Personal data is stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield.

    Lawful basis for processing personal data

    The lawful bases for processing personal data (including providing your personal data to third parties) are:

    • Consent of the data subject for data relating to treatment, care, our services, processing payment, credit checks, marketing and reviews, improving our services and improving our website (including using data analytics). This will also apply to the storage of personal data for these purposes.
    • Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract such as the provision of the services by us.
    • Processing is necessary to comply with a legal obligation such as financial, tax and contractual laws.

    For consent relating to children and people who may not have mental capacity to give consent, please contact us using the details above for a copy of our Safeguarding and Mental Capacity policies.

    The reason for processing special category data such as patients’ health data is:

    • The processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional; and
    • Data is processed by or under the responsibility of a professional subject to the obligation of professional secrecy under Union or Member State law or rules established by national competent bodies or by another person also subject to an obligation of secrecy under Union or Member State law or rules established by national competent bodies.

    Purposes for processing personal data

    We (and the third parties listed above) process your personal data for the following purposes:

    • To provide you with our services.
    • To discuss relevant treatments.
    • To provide a safe working environment for staff, contractors and patients.
    • To check your employment and financial status for payment plans.
    • To process payments.
    • To keep you informed of our latest offers, other services we provide and general marketing activities.
    • To obtain reviews and feedback on your experience of our services.
    • To store our data.

    If you would like more information about how your data is processed please contact us by using the details set out above.

    Data retention

    The retention period for special category data in patient records is a minimum of 10 years and may be longer for complex records in order to meet our legal requirements. The retention periods for other personal data is two years after it was last processed.

    You will receive marketing emails until you unsubscribe, either by contacting us or by clicking on the unsubscribe link at the bottom of the email. For details of other retention periods please contact us using the details set out above.

    Your personal data rights

    You have the following personal data rights:

    • The right to be informed.
    • The right of access to your personal data, which enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
    • The right to rectification of your personal data that you consider to be inaccurate. This enables you to have any incomplete or inaccurate data we hold about you corrected.
    • The right to erasure. This enables you to ask us to delete or remove your personal data (however clinical records must be retained for a certain time period).
    • The right to restrict processing. This gives you the option to ask us to suspend the processing of your personal data e.g. if you want us to establish the data’s accuracy or you do not want us to erase it.
    • The right to data portability. If you request us to do so, we will provide to you, or a third party of your choice, your personal data in a commonly used, machine-readable format.
    • The right to object. This enables you to object to the processing of your personal data if you feel it impacts on your fundamental rights and freedoms, however, in some cases, we may have compelling legitimate grounds to process your information which can override your right to object.
    • The right to request confirmation as to whether or not your personal data is being processed.
    • The right to not have a decision made about you based solely on automated processing.

    You have the right to withdraw consent at any time. If you request us to do so, we will no longer process your data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we will not be able to provide you with the services. You have the right to obtain a free copy of your patient records within one month of submitting a request.

    If you are not a patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month of submitting a request, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.

    We have carried out a Privacy Impact Assessment and if you would like a copy please contact us using the details set out above.

    If you wish to exercise any of the rights set out above, in the first instance, please contact us using the details set out above.

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

    Further details of these rights can be obtained on the Information Commissioner’s website.

    Data security

    We have put in place appropriate security measures to prevent your personal data from being lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    Comments, suggestions and complaints

    Please contact the practice for a comment, suggestion or a complaint about your data processing at [email protected], or 0204 527 3210 or by writing to or visiting the practice. We take complaints very seriously.

    If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113, you can also find other contact options here. The ICO can investigate your claim and take action against anyone who’s misused personal data. You can also visit their website for information on how to make a data protection complaint.

    Marketing by us

    We offer individuals real choice and control. Our consent procedures put individuals in charge to build customer trust and engagement.

    Our consent for marketing requires a positive opt-in, we don’t use pre-ticked boxes or any other method of default consent. We make it easy for people to withdraw consent, tell you how to and keep contemporaneous evidence of consent. Consent to marketing is never a precondition of a service.

    You will receive marketing communications from us if you have requested information from us or if you have signed up via our contact form on the website and, in each case, you have not opted out of receiving that marketing.

    Marketing by third parties

    We do not share your data with third parties for marketing purposes.

    Opting out

    Where you opt-out of receiving these marketing messages, this means that you may not receive messages relating to your appointments or treatment so please let us know by using the details set out above if you would like to continue to receive messages about your appointments and treatment.