NHS Vs Private Dentist – What’s The Difference? (And Why More Locals Choose Private Care)

Whites Dental Waterloo

Example Icon 0208 616 0590

Example Icon 172 Blackfriars Rd, London SE1 8ER

Whites Dental Marble Arch (W2)

Example Icon 0203 576 2325

Example Icon 52B Kendal St, St George's Fields, London W2 2BP


If you live or work in London, you may be considering whether to register with an NHS dentist or opt for private dental care. With increasing waiting times for NHS services, limited treatment options, and growing demand for cosmetic dentistry, many SE1 residents are turning to private clinics like Whites Dental in Waterloo & Marble Arch.

This guide will walk you through the main differences between NHS and private dentistry and explain why private dental care may be the better option for your needs in London. Visit our dentist clinic in Waterloo SE1 and our dentist clinic in Marble Arch in W2.


💡 NHS Vs Private Dentistry: A Quick Overview

FeatureNHS DentistPrivate Dentist
CostLower, subsidised by the NHSHigher, paid in full by the patient
AppointmentsOften limited, long waiting timesFast access, flexible hours (evenings/weekends)
Cosmetic treatmentsNot available (e.g. whitening, Invisalign)Full cosmetic range available
Materials usedStandard NHS-approved materialsPremium materials available
Patient time & experienceShorter appointments, high volumeMore time per visit, personalised service
Treatment choiceLimited to essential careFull control & broader range of options

⏱️ The NHS Dentistry Crisis: What Patients Are Facing

Across the UK — and particularly in central London — access to NHS dental care has become a major concern. Many SE1 and W2 local residents face the following issues:

  • Months-long waitlists for check ups or urgent care
  • No access to cosmetic options like whitening or clear aligners
  • High demand and overworked practices, reducing time with patients
  • Difficulty finding NHS practices accepting new patients

💡 Even if you’re eligible for NHS care, it’s often impractical due to limited local availability — which is why many patients are now seeking private dental alternatives in SE1 and W2.


💡 Why More Patients Are Choosing Private Dentistry In London

1. Fast, flexible appointments

Private dentists in London can offer:

  • Same-day or next-day availability
  • Lunchtime, evening or weekend slots
  • More time per appointment, less rushing

💡 At Whites Dental, we prioritise your schedule. Whether you work in the city or live local to our clinics, we make booking simple and fast — no waiting lists.

2. Modern treatments you actually want

NHS care covers essentials, but excludes many treatments patients ask for:

  • Teeth whitening
  • Invisalign
  • Veneers
  • Smile makeovers

💡 As a private dental clinic in London SE1 and W2, we offer the latest techniques and technology to improve both the health and appearance of your smile.

3. A personalised patient experience

In private care, you’re not just a number. We take the time to:

  • Understand your needs and concerns
  • Create bespoke treatment plans
  • Provide a calm, serene environment

💡 This is particularly helpful for nervous or first-time patients.

4. Premium materials & technology

Private clinics like ours use:

  • Tooth-coloured composite fillings
  • 3D digital scanning (no messy moulds)
  • Advanced whitening systems
  • Clear aligner systems like Invisalign

💡 The result? More precise outcomes, less discomfort and beautiful results.


📍 Where You Get Treated Matters: Choosing A Local Dentist

Waterloo, Blackfriars, Southwark, Paddington, Edgware Road, Notting Hill and the wider SE1 and W2 areas are home to thousands of professionals, students and residents who need convenient and high-quality dental care. At Whites Dental, our two clinics are just minutes from Paddington and Waterloo stations, making us ideal for local residents and commuters alike.


🏥 Why Choose Whites Dental – Private Dentist In London?

Periodontist Treatment - Whites Dental London

Whites Dental Waterloo is a short walk from:

  • Southwark Station (2 mins)
  • Waterloo Station (5 mins)
  • Borough, Elephant & Castle and Lambeth

Whites Dental Marble Arch (W2) is a quick walk from:

  • Marble Arch Station (6 mins)
  • Paddington Station (10 mins)
  • Edgware Road, Notting Hill, Bayswater, Marylebone and Maida vale

We’re proud to serve patients who live, work or study in the SE1 and W2 areas.

What we offer:

  • Private dentistry – general, cosmetic & restorative dentistry
  • Invisalign clear aligners
  • Teeth whitening (Zoom & Boutique)
  • Composite bonding & veneers
  • Dental hygiene and stain removal (Airflow)

Why patients love us:

  • 4.8 Google rating from hundreds of local reviews
  • Affordable private pricing & 0% finance available.
  • Warm, experienced team focused on patient care
  • Modern practice with relaxing interiors

👉 Book a visit with our dentist in Waterloo.

👉 Book an appointment with our dentist near Paddington


💰 Private Dental Costs – What To Expect

While private care is an investment, we keep it fair and transparent:

TreatmentStarting Price
Dental Check-up£65
Hygiene Appointment£85
Teeth Whitening£295
Composite Bonding£220 per tooth
Invisalign£1,695+
Veneers£300 per tooth

💡 Payment plans available for many treatments.

Below is an approximate estimate of private dental treatment costs in the UK:

  • Fillings: £180 – £300 per filling, depending on the size of the decay and material used
  • Dental Crowns: £700 – £1,000 per crown, depending on the condition of the underlying tooth and material used for the crown (e.g. porcelain bonded metal, all ceramic, zirconia etc.).
  • Braces: £1,900 – £5,000 or more for orthodontic treatments, depending on the amount of teeth movement required and the type of braces used (e.g., traditional metal braces, ceramic braces, clear aligners like Invisalign).

Whites Dental also offers Dental Finance to allow you to opt for the most appropriate treatment or plan the course of treatments without stretching your finances.


💰 NHS Charges As A Comparison

The NHS provides dental treatment to patient’s at a subsidised cost. The subsidy is provided by the UK government. The charges for NHS dental services are set by the government and fall under three bands.

NHS dental charges in England are structured into three bands (as of 2004)–

  1. Band 1: £23.80 – covers basic examination, diagnosis and dental advice. This band also includes X-rays and a scale & polish if the dentist feels is needed.
  2. Band 2: £65.20 – covers treatments such as fillings, root canal treatments, and tooth extractions.
  3. Band 3: £282.80 – covers more complex dental procedures such as dental crowns, denturespartial dentures and bridges.

💡 NHS treatments typically use standard dental materials, which might not be the most aesthetic in appearance or be the most durable options available.


🤔 Frequently Asked Questions

❓ Can I mix NHS and private treatment?

Yes, but not at the same time or same appointment. For example, you might get basic care elsewhere on the NHS, but choose us for white fillings or private high quality dentures or Invisalign or whitening privately.

❓ Do private dentists offer emergency appointments?

Yes. At Whites Dental, we often offer same-day emergency slots — especially for pain, infection or broken teeth.

❓ Is private care worth it?

If you want faster access, better aesthetics, higher quality appliances/restorations, or a more personalised approach — private dentistry is well worth the investment.


🏥 Summary Of NHS Vs Private Dental Care

Private dental care offers patient’s more flexibility in terms of choice of materials, treatment options and appointment times. The costs for private dental care can vary depending on the dentist’s expertise, complexity of treatment and also the dentist’s location. Private dental treatments are able to offer a wider range of dental materials and techniques, including more aesthetically pleasing treatment options such as tooth-coloured fillings (white fillings) and porcelain crowns that are more natural looking. The costs for private dental treatments such as fillings, crowns and braces can vary significantly, but they tend to be  usually higher than NHS charges due to the use of higher-quality materials, more experienced dentists, better equipment for treatment and more personalised care.

The best of both worlds – affordable dentistry and maximum choice

On the whole, while NHS dental treatment offers affordable prices, it usually has limitations in terms of available treatments and materials used. Private dental care provides patient’s more options for treatments and dental materials, however, at a higher cost. Patients more often than not, prefer to choose private dental care for its personalised service, wider range of treatment options, higher-quality materials, more experienced dentists and latest technology.

Patient’s looking to make the transition from NHS dental treatments to private dental care often sign up to dental insurance plans provided by a range of insurance providers such as BUPA dental insurance, AVIVA dental insurance, dental insurance by Boots etc. These dental insurances often start from as low as £40/month and covers the patient for a wide range of treatments every year. The second way to make private dental care more affordable is to sign-up to monthly dental care plans such as those provided by Denplan to help budget for personal dental care. The patient pays a fixed monthly fee each month, and that covers the patient for a fixed number of examinations and hygienist visits each year, including restorative treatments. The plan also offers discounts with many dental treatments when they are needed. The plans can be as low as £30/month and help spread the cost of private dental care across the entire year.

A third of our patients we treat privately have some form of dental insurance, helping make the transition from NHS dental care to private dental care less costly. For those of you requiring advice on finding an NHS dental clinic, you may find the link to the NHS website, allowing you to search for a suitable practice in your area of help.


📞 Ready To Book A Private Dentist In London?

Whether you’re tired of waiting for an NHS dentist or you’re looking for a more modern and personalised dental experience — we’re here to help.

  • Convenient location
  • Friendly, skilled clinicians
  • Transparent prices
  • 5-star reviews from local residents and office professionals

Contact us today

📍 172 Blackfriars Rd, London SE1 8ER
📞 Call: 020 8616 0590
👉 Book an appointment at our dental clinic in Waterloo SE1

📍 52B Kendal St, St George’s Fields, London W2 2BP
📞 Call: 020 3576 2325
👉 Book an appointment at our dental clinic near Paddington W2.


🔗 Related Articles

Whites Dental
Privacy Overview

Whites Dental (“we”, “us” or “our”) are committed to protecting and respecting your privacy.

The practice respects your privacy and is committed to protecting your personal data. This Privacy Policy sets out how we will do this, taking into account data protection laws as well as our professional guidelines and requirements.

The data controller is Whites Dental; the Information Governance Lead is Deepa Chopra.

This Privacy Policy is available on the practice website at www.whitesdental.co.uk/privacy-policy, by email if you contact [email protected] or by calling the practice on 0204 527 3210.

This policy (together with our Cookies Policy) sets out the basis on which any personal data we collect, or that you provide to us, will be processed by us. It does not include data where the identity has been removed (i.e. anonymous data).

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you by, for example, recommending the most relevant treatment and ensuring your safety by taking your medical history.

The categories of data we process

  • Contact data (such as name, address, email address, telephone number) for the purposes of corresponding with you, for example, regarding your appointments and treatment.
  • Contact data (such as name, address, email address, telephone number) for the purposes of direct mail/email/text/marketing.
  • Special category data concerning health (including health records, medical history, medication, your doctor’s name and address, warning cards or bracelets, alcohol and drug use) for the purposes of the delivery of safe health care.
  • Treatment data (such as photos, moulds, X-rays, clinical findings) for the purposes of providing you with the best treatment.
  • Financial data (such as credit card details, bank account information, credit history, employment status) for the purposes of processing your payment for treatment(s).
  • Usage data (such as information about how you use our website, products and services) for the purposes of improving the way we provide our treatment and services.

The ways we collect information about you

We may collect and process the following data about you in operating the website and performing any of our services and treatment(s):

Direct
  • Information you give us (including information you give to our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists who are contracted to work for us). You may give us information about you by filling in forms on our website www.whitesdental.co.uk or by corresponding with us by phone, email, in person or otherwise.
  • Personal data is obtained when a patient joins the practice, when a patient is referred to the practice and when a patient subscribes to an email list.
Automatic
  • Information we automatically collect about you. With regard to each of your visits to our website we may automatically collect the following information:
  • Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plugin types and versions, operating system and platform; and
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers), and methods used to browse away from the page and any phone number used to call our customer service number.
From third parties
  • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists are third parties working for us as contractors, however, they are contractually bound to us with regard to obligations of confidentiality in the same way as our employees and by professional obligations of confidentiality.
  • You may have been referred to us for treatment from Invisalign and we will therefore receive contact data, special category data concerning health, treatment data and/or financial data from them.
  • Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide.
  • We are also working closely with third parties (including, for example, business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
  • We use third-party analytics services (such as Google Analytics) to evaluate your use of the website, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to our website and internet usage. These third parties use cookies and other technologies to help analyse and provide us with data.

How we share data with third parties

We may share your Contact data, special category of data relating to health, Financial data, Treatment data and/or Usage data with selected third parties including:

  • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists.
  • Private health insurance companies (at your request if you are using private health insurance).
  • Credit reference agencies.
  • Equipment providers and laboratories such as Align Tech, Nimrodental, and Ashford Orthodontics.
  • Professional compliance organisations such as BDA.
  • Data storage and transfer platforms such as Microsoft Sharepoint and Dropbox.
  • Our payment platform Natwest.
  • Our practice management and CRM software providers Pearl.
  • Our live chat provider Quriobot.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others such as Facebook.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site such as Google.

This is a list of the main third parties with whom we share your personal data. If you would like a full list of third parties who process your data, and their contact details, please contact us using the details set out above.

We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential.

If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain your consent before the referral is made and the personal data is shared.

The website may include links to third party websites, plugins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Data transferred outside the EU

  • Personal data is stored in the EU whether in digital or hard copy format.
  • Personal data is stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield.

Lawful basis for processing personal data

The lawful bases for processing personal data (including providing your personal data to third parties) are:

  • Consent of the data subject for data relating to treatment, care, our services, processing payment, credit checks, marketing and reviews, improving our services and improving our website (including using data analytics). This will also apply to the storage of personal data for these purposes.
  • Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract such as the provision of the services by us.
  • Processing is necessary to comply with a legal obligation such as financial, tax and contractual laws.

For consent relating to children and people who may not have mental capacity to give consent, please contact us using the details above for a copy of our Safeguarding and Mental Capacity policies.

The reason for processing special category data such as patients’ health data is:

  • The processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional; and
  • Data is processed by or under the responsibility of a professional subject to the obligation of professional secrecy under Union or Member State law or rules established by national competent bodies or by another person also subject to an obligation of secrecy under Union or Member State law or rules established by national competent bodies.

Purposes for processing personal data

We (and the third parties listed above) process your personal data for the following purposes:

  • To provide you with our services.
  • To discuss relevant treatments.
  • To provide a safe working environment for staff, contractors and patients.
  • To check your employment and financial status for payment plans.
  • To process payments.
  • To keep you informed of our latest offers, other services we provide and general marketing activities.
  • To obtain reviews and feedback on your experience of our services.
  • To store our data.

If you would like more information about how your data is processed please contact us by using the details set out above.

Data retention

The retention period for special category data in patient records is a minimum of 10 years and may be longer for complex records in order to meet our legal requirements. The retention periods for other personal data is two years after it was last processed.

You will receive marketing emails until you unsubscribe, either by contacting us or by clicking on the unsubscribe link at the bottom of the email. For details of other retention periods please contact us using the details set out above.

Your personal data rights

You have the following personal data rights:

  • The right to be informed.
  • The right of access to your personal data, which enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • The right to rectification of your personal data that you consider to be inaccurate. This enables you to have any incomplete or inaccurate data we hold about you corrected.
  • The right to erasure. This enables you to ask us to delete or remove your personal data (however clinical records must be retained for a certain time period).
  • The right to restrict processing. This gives you the option to ask us to suspend the processing of your personal data e.g. if you want us to establish the data’s accuracy or you do not want us to erase it.
  • The right to data portability. If you request us to do so, we will provide to you, or a third party of your choice, your personal data in a commonly used, machine-readable format.
  • The right to object. This enables you to object to the processing of your personal data if you feel it impacts on your fundamental rights and freedoms, however, in some cases, we may have compelling legitimate grounds to process your information which can override your right to object.
  • The right to request confirmation as to whether or not your personal data is being processed.
  • The right to not have a decision made about you based solely on automated processing.

You have the right to withdraw consent at any time. If you request us to do so, we will no longer process your data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we will not be able to provide you with the services. You have the right to obtain a free copy of your patient records within one month of submitting a request.

If you are not a patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month of submitting a request, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.

We have carried out a Privacy Impact Assessment and if you would like a copy please contact us using the details set out above.

If you wish to exercise any of the rights set out above, in the first instance, please contact us using the details set out above.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Further details of these rights can be obtained on the Information Commissioner’s website.

Data security

We have put in place appropriate security measures to prevent your personal data from being lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Comments, suggestions and complaints

Please contact the practice for a comment, suggestion or a complaint about your data processing at [email protected], or 0204 527 3210 or by writing to or visiting the practice. We take complaints very seriously.

If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113, you can also find other contact options here. The ICO can investigate your claim and take action against anyone who’s misused personal data. You can also visit their website for information on how to make a data protection complaint.

Marketing by us

We offer individuals real choice and control. Our consent procedures put individuals in charge to build customer trust and engagement.

Our consent for marketing requires a positive opt-in, we don’t use pre-ticked boxes or any other method of default consent. We make it easy for people to withdraw consent, tell you how to and keep contemporaneous evidence of consent. Consent to marketing is never a precondition of a service.

You will receive marketing communications from us if you have requested information from us or if you have signed up via our contact form on the website and, in each case, you have not opted out of receiving that marketing.

Marketing by third parties

We do not share your data with third parties for marketing purposes.

Opting out

Where you opt-out of receiving these marketing messages, this means that you may not receive messages relating to your appointments or treatment so please let us know by using the details set out above if you would like to continue to receive messages about your appointments and treatment.