Braces In London with Dr Deepa mobile

Braces in Pimlico

Invisalign & fixed braces near Pimlico (SW1V) - free consultations, tailored treatment plans and 0% finance at our Central London clinics.

home icon
Dental Braces Pimlico
Read Our Braces Reviews
phone icon
2,200+ Braces Cases
18+ Years Experience
pound icon
Dental Braces Cost
from £1,695

Braces Treatment Near Pimlico

Whites Dental Waterloo

Example Icon 0208 616 0590

Example Icon 172 Blackfriars Rd, London SE1 8ER

Whites Dental Marble Arch (W2)

Example Icon 0203 576 2325

Example Icon 52B Kendal St, St George's Fields, London W2 2BP

Braces & Teeth Straightening Near Pimlico

Invisalign, ceramic and fixed braces trusted in SW1

At Whites Dental, we welcome patients from Pimlico seeking trusted teeth straightening treatments. Our orthodontists provide Invisalign, ceramic braces, metal braces and Damon systems.

With nearly two decades of orthodontic experience, our orthodontic team is trusted by patients from Victoria, Belgravia and Millbank. Flexible finance and free consultations are available to support your journey.

From subtle ceramic options to traditional fixed braces, our Braces London specialists will help you choose the right treatment.

Why Get Braces?

Healthier bite. Straighter teeth. More confidence.

Dental Braces London - Dr Edina having a consultation with a braces patient at our clinic in London Waterloo

We help patients in Pimlico achieve their ideal smile with advanced orthodontic treatments that fit around work, school and family life.

  • Align crooked, overlapping or gappy teeth
  • Improve bite comfort and chewing efficiency
  • Options for all ages — Invisalign, metal, ceramic & Damon
  • Low-maintenance results — retainers keep your new smile in place

What Can Braces Help Fix?

Crowded or Twisted Teeth

Dental Braces London - crooked crowded teeth can be fixed with dental braces

 

When teeth overlap or twist due to lack of space, braces guide them into better alignment.

Teeth With Noticeable Gaps

Dental Braces London - gaps in teeth can be fixed with dental braces

 

Closing spaces not only improves appearance but also supports bite stability.

Overlapping or Misaligned Teeth

Dental Braces London - overlapping teeth can be fixed with dental braces

 

Uneven teeth can be harder to clean and cause premature wear — braces help restore balance.

Overbite, Underbite & Crossbite Issues

Dental Braces London - crossbite openbite underbite overbite can be fixed with dental braces

 

Overbite, underbite and crossbite issues can cause jaw strain — orthodontics improves comfort and function.


What Types Of Braces Do We Offer?

Invisalign Clear Aligners

Photo of Invisalign braces

 

Nearly invisible trays you can remove for eating and cleaning — perfect for busy lifestyles.

Invisalign London

Metal Braces

orthodontist photo and model of metal braces

 

Still the most precise option for complex movements — with refined, smaller brackets.

Metal Braces London

Ceramic Braces

Photo of fixed braces with ceramic brackets

 

Tooth-coloured brackets that blend in, making them a discreet fixed option for adults.

Ceramic Braces London

Damon Braces

Photo of damon braces with clear brackets

 

Self-ligating braces designed for smoother movement and fewer adjustment visits.

Damon Braces London

Compare Your Braces Options

Invisalign

Visibility: Virtually invisible

Treatment Speed: 6–18 months

Best For: Adults & teens seeking discreet, removable treatment

Removable?

From Price: £1,695

Metal Braces

Visibility: Most visible

Treatment Speed: 12–24 months

Best For: Teens, children & complex realignments

Removable?

From Price: £2,195

Ceramic Braces

Visibility: Tooth-coloured

Treatment Speed: 12–24 months

Best For: Adults & professionals who prefer low-visibility braces

Removable?

From Price: £2,395

Damon Braces

Visibility: Clear brackets

Treatment Speed: 6–20 months

Best For: Faster treatment with fewer adjustments

Removable?

From Price: £2,595

Note: Prices are indicative and subject to your treatment plan. You’ll receive a full quote at your consultation.

Want help deciding?

Compare options in your free braces consultation near PImlico.

Meet Our Braces Experts

Dr Ravinder Varaich – GDC No. 80964

Dr Ravinder picture

Lead Braces Clinician | 18+ years | Metal, Ceramic & Damon

📍 Available at: Marble Arch — simple tube ride from Pimlico via the Victoria Line

  • Extensive cosmetic and functional orthodontic experience
  • 18+ years in practice
  • 1,000+ smile transformations

Dr Deepa Chopra – GDC No.124489

Dr Deepa ,Whites Dental

Invisalign Provider | 20+ years | Adult & teen clear aligner care

📍 Available at: Waterloo (SE1)

  • Specialist in Invisalign and nervous patient care
  • 20+ years in cosmetic dentistry
  • Known for honest, step-by-step advice

Braces For Adults Vs Children

Children’s Braces

Children Braces

 

Early assessment and full orthodontic care for teens, with options from traditional metal to subtle ceramic systems.

Adult Braces

Adult Braces

 

Discreet systems like Invisalign or ceramic braces, plus flexible appointment scheduling to suit busy lives.

Our Dental Braces Before & After Results

See the difference expert orthodontic care can make.

From mild crowding to major bite correction, our results speak for themselves.

Our Patient Testimonials For Dental Braces

600+ Google five star reviews

“I am currently going through the braces treatment and so far so good! Everyone has been so lovely and welcoming! I actually look forward to my appointments lol. Prior to getting my braces, Dr Elliot took his time explaining everything to me, he made my mind feel at ease and encouraged me to ask questions. I’m soo soo happy that I decided to go ahead with Whites dental.” – Stephanie Laniyan

“I am a three months in with my teeth straitening [with braces London] and the results are slowly starting to show! Much quicker than expected. I am so pleased with Dr. Elliot and his team, everyone’s so professional, experienced and friendly. Always happy to answer all the questions, explain all the procedures and treatment plans, giving few suitable options in different price ranges, which is very helpful. Quick response and extremely good customers service! I would highly recommend this practice. ” – Raminta Cetrauskaité

Why Patients From Pimlico Choose Us

2200+ braces cases.

Choosing the right orthodontic team is just as important as choosing your brace system. Many of our Pimlico patients tell us they value the combination of expertise, convenience and clear communication they get at Whites Dental. Here’s why they make the short trip to our Central London clinics:


Dental Braces Cost

Braces Consultation

FREE

Invisalign

from £1,695

Metal Braces

from £2,195

Ceramic Braces

from £2,395

Damon Braces

from £2,595

Prices vary depending on your case. You’ll receive a personalised quote after your consultation.

Payment Plans & 0% Finance

You don’t have to pay everything upfront. We offer: 0% finance over 6-12 months, low deposit options, flexible monthly payments designed around your budget.

Our team will explain every option during your consultation – and help you choose what works best for you.

01 Example Icon Apply at the Practice

We will send a link to your phone for the required amount.

02 Example Icon Choose How to Pay

Choose how many months to pay the treatment amount over.

03 Example Icon 0% Finance

The credit application is really short, with a decision given in a few minutes.

If you’d like a clear breakdown of the cost of braces in Pimlico, our team will be happy to talk you through your options and create a personalised quote. At Whites Dental, all pricing is transparent, with 0% interest finance available on every brace type – making it easier to start your treatment without delay.


Avoid NHS Delays With Our Immediate Consultations

What is Invisalign

Many Pimlico patients come to us after months of waiting on the NHS — we can usually see you within days. As a private clinic, you get more choice, faster starts, and a clear plan from day one.

  • Book a same-week braces consultation for adults, teens or children
  • Choose from Invisalign, ceramic, metal or Damon braces
  • 0% finance so you can begin treatment without delay

What To Expect From Your Braces Consultation

Upload pictures of your teeth for braces treatment in London. Start with a video consultation

Upload Your Teeth Photos

 

Send photos of your teeth for an early opinion before your visit.

Free assessment for braces treatment. We will send you prices via email after the free braces video consultation

Our Braces Assessment

 

We’ll review your teeth, bite and gum health, and discuss treatment options in detail.

Free braces consultation at one of our London clinics

Braces Consultation Near Pimlico

 

Choose our Marble Arch or Waterloo clinic — both a quick journey from Pimlico.

Dental Braces Pimlico - Frequently Asked Questions

Is Invisalign right for me?

Invisalign works well for many mild to moderate cases. At your free consultation, we’ll check your bite, alignment, and goals — and compare clear aligners with fixed options so you can make an informed choice.

How long will I wear braces?

Treatment can range from 6–24 months depending on the type of brace and the amount of movement needed. Faster systems may target just the front teeth, while full bite corrections take longer.

Do braces hurt?

You might notice some tightness or tenderness after fittings or adjustments, but this usually fades within a few days. We’ll give you tips for managing any discomfort and keeping treatment on track.

Do you treat adults and children?

Yes — we offer complete orthodontic care for all ages, from early interceptive treatment for children to discreet adult options like Invisalign and ceramic braces.

How soon can I start?

Most patients from Pimlico begin within 1–2 weeks of their consultation. In urgent cases, we can often arrange a same-week start.

Which braces are most discreet?

Invisalign clear aligners and ceramic braces are popular with patients who want effective treatment that blends with their smile.

Can I get braces for just my top or bottom teeth?

In some cases, yes — if your bite is stable. We’ll assess this during your consultation and advise on whether single-arch treatment is suitable.

Do you offer braces near me in Pimlico?

Absolutely — we regularly treat patients from Pimlico, Victoria, Westminster, Chelsea and Belgravia, with both our Marble Arch and Waterloo clinics easy to reach.

Visit Our Braces Clinics Near Pimlico

Whites Dental Waterloo

172 Blackfriars Rd, London SE1 8ER
Dentist in London Waterloo | Whites Dental

Convenient for:

📍 2 minutes from Southwark Station

Whites Dental Marble Arch

52B Kendal St, St George's Fields, London W2 2BP
Whites Dental London Marble Arch | Whites Dental

Convenient for:

📍 Walkable from Marble Arch & Edgware Road

Book Your Free Braces Consultation

Braces consultations near Pimlico – free, friendly, and tailored to you.

We’ll give you a full assessment, treatment options, and a clear quote — with no obligation to proceed.

  • Upload photos for early feedback
  • Visit Marble Arch or Waterloo
  • Call our team for advice

Preparing For Braces
Whites Dental
Privacy Overview

Whites Dental (“we”, “us” or “our”) are committed to protecting and respecting your privacy.

The practice respects your privacy and is committed to protecting your personal data. This Privacy Policy sets out how we will do this, taking into account data protection laws as well as our professional guidelines and requirements.

The data controller is Whites Dental; the Information Governance Lead is Deepa Chopra.

This Privacy Policy is available on the practice website at www.whitesdental.co.uk/privacy-policy, by email if you contact [email protected] or by calling the practice on 0204 527 3210.

This policy (together with our Cookies Policy) sets out the basis on which any personal data we collect, or that you provide to us, will be processed by us. It does not include data where the identity has been removed (i.e. anonymous data).

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you by, for example, recommending the most relevant treatment and ensuring your safety by taking your medical history.

The categories of data we process

  • Contact data (such as name, address, email address, telephone number) for the purposes of corresponding with you, for example, regarding your appointments and treatment.
  • Contact data (such as name, address, email address, telephone number) for the purposes of direct mail/email/text/marketing.
  • Special category data concerning health (including health records, medical history, medication, your doctor’s name and address, warning cards or bracelets, alcohol and drug use) for the purposes of the delivery of safe health care.
  • Treatment data (such as photos, moulds, X-rays, clinical findings) for the purposes of providing you with the best treatment.
  • Financial data (such as credit card details, bank account information, credit history, employment status) for the purposes of processing your payment for treatment(s).
  • Usage data (such as information about how you use our website, products and services) for the purposes of improving the way we provide our treatment and services.

The ways we collect information about you

We may collect and process the following data about you in operating the website and performing any of our services and treatment(s):

Direct
  • Information you give us (including information you give to our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists who are contracted to work for us). You may give us information about you by filling in forms on our website www.whitesdental.co.uk or by corresponding with us by phone, email, in person or otherwise.
  • Personal data is obtained when a patient joins the practice, when a patient is referred to the practice and when a patient subscribes to an email list.
Automatic
  • Information we automatically collect about you. With regard to each of your visits to our website we may automatically collect the following information:
  • Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plugin types and versions, operating system and platform; and
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers), and methods used to browse away from the page and any phone number used to call our customer service number.
From third parties
  • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists are third parties working for us as contractors, however, they are contractually bound to us with regard to obligations of confidentiality in the same way as our employees and by professional obligations of confidentiality.
  • You may have been referred to us for treatment from Invisalign and we will therefore receive contact data, special category data concerning health, treatment data and/or financial data from them.
  • Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide.
  • We are also working closely with third parties (including, for example, business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
  • We use third-party analytics services (such as Google Analytics) to evaluate your use of the website, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to our website and internet usage. These third parties use cookies and other technologies to help analyse and provide us with data.

How we share data with third parties

We may share your Contact data, special category of data relating to health, Financial data, Treatment data and/or Usage data with selected third parties including:

  • Our Clinical Lead, Specialists, Dentists, Hygienists and Orthodontic Therapists.
  • Private health insurance companies (at your request if you are using private health insurance).
  • Credit reference agencies.
  • Equipment providers and laboratories such as Align Tech, Nimrodental, and Ashford Orthodontics.
  • Professional compliance organisations such as BDA.
  • Data storage and transfer platforms such as Microsoft Sharepoint and Dropbox.
  • Our payment platform Natwest.
  • Our practice management and CRM software providers Pearl.
  • Our live chat provider Quriobot.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others such as Facebook.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site such as Google.

This is a list of the main third parties with whom we share your personal data. If you would like a full list of third parties who process your data, and their contact details, please contact us using the details set out above.

We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential.

If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain your consent before the referral is made and the personal data is shared.

The website may include links to third party websites, plugins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Data transferred outside the EU

  • Personal data is stored in the EU whether in digital or hard copy format.
  • Personal data is stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield.

Lawful basis for processing personal data

The lawful bases for processing personal data (including providing your personal data to third parties) are:

  • Consent of the data subject for data relating to treatment, care, our services, processing payment, credit checks, marketing and reviews, improving our services and improving our website (including using data analytics). This will also apply to the storage of personal data for these purposes.
  • Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract such as the provision of the services by us.
  • Processing is necessary to comply with a legal obligation such as financial, tax and contractual laws.

For consent relating to children and people who may not have mental capacity to give consent, please contact us using the details above for a copy of our Safeguarding and Mental Capacity policies.

The reason for processing special category data such as patients’ health data is:

  • The processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional; and
  • Data is processed by or under the responsibility of a professional subject to the obligation of professional secrecy under Union or Member State law or rules established by national competent bodies or by another person also subject to an obligation of secrecy under Union or Member State law or rules established by national competent bodies.

Purposes for processing personal data

We (and the third parties listed above) process your personal data for the following purposes:

  • To provide you with our services.
  • To discuss relevant treatments.
  • To provide a safe working environment for staff, contractors and patients.
  • To check your employment and financial status for payment plans.
  • To process payments.
  • To keep you informed of our latest offers, other services we provide and general marketing activities.
  • To obtain reviews and feedback on your experience of our services.
  • To store our data.

If you would like more information about how your data is processed please contact us by using the details set out above.

Data retention

The retention period for special category data in patient records is a minimum of 10 years and may be longer for complex records in order to meet our legal requirements. The retention periods for other personal data is two years after it was last processed.

You will receive marketing emails until you unsubscribe, either by contacting us or by clicking on the unsubscribe link at the bottom of the email. For details of other retention periods please contact us using the details set out above.

Your personal data rights

You have the following personal data rights:

  • The right to be informed.
  • The right of access to your personal data, which enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • The right to rectification of your personal data that you consider to be inaccurate. This enables you to have any incomplete or inaccurate data we hold about you corrected.
  • The right to erasure. This enables you to ask us to delete or remove your personal data (however clinical records must be retained for a certain time period).
  • The right to restrict processing. This gives you the option to ask us to suspend the processing of your personal data e.g. if you want us to establish the data’s accuracy or you do not want us to erase it.
  • The right to data portability. If you request us to do so, we will provide to you, or a third party of your choice, your personal data in a commonly used, machine-readable format.
  • The right to object. This enables you to object to the processing of your personal data if you feel it impacts on your fundamental rights and freedoms, however, in some cases, we may have compelling legitimate grounds to process your information which can override your right to object.
  • The right to request confirmation as to whether or not your personal data is being processed.
  • The right to not have a decision made about you based solely on automated processing.

You have the right to withdraw consent at any time. If you request us to do so, we will no longer process your data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we will not be able to provide you with the services. You have the right to obtain a free copy of your patient records within one month of submitting a request.

If you are not a patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month of submitting a request, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.

We have carried out a Privacy Impact Assessment and if you would like a copy please contact us using the details set out above.

If you wish to exercise any of the rights set out above, in the first instance, please contact us using the details set out above.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Further details of these rights can be obtained on the Information Commissioner’s website.

Data security

We have put in place appropriate security measures to prevent your personal data from being lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Comments, suggestions and complaints

Please contact the practice for a comment, suggestion or a complaint about your data processing at [email protected], or 0204 527 3210 or by writing to or visiting the practice. We take complaints very seriously.

If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113, you can also find other contact options here. The ICO can investigate your claim and take action against anyone who’s misused personal data. You can also visit their website for information on how to make a data protection complaint.

Marketing by us

We offer individuals real choice and control. Our consent procedures put individuals in charge to build customer trust and engagement.

Our consent for marketing requires a positive opt-in, we don’t use pre-ticked boxes or any other method of default consent. We make it easy for people to withdraw consent, tell you how to and keep contemporaneous evidence of consent. Consent to marketing is never a precondition of a service.

You will receive marketing communications from us if you have requested information from us or if you have signed up via our contact form on the website and, in each case, you have not opted out of receiving that marketing.

Marketing by third parties

We do not share your data with third parties for marketing purposes.

Opting out

Where you opt-out of receiving these marketing messages, this means that you may not receive messages relating to your appointments or treatment so please let us know by using the details set out above if you would like to continue to receive messages about your appointments and treatment.